Ulrika Jonsson took a jokey swipe at her Celebs Go Dating co-star Marty McKenna after he got her name wrong.
Geordie Shore and Ex on the Beach star Marty called her 'Urethra' - the tube that allows urine to pass out of the body - on the hit E4 dating show.
Former Gladiators host Ulrika clapped back with a laughing emoji as she shared a gutsy message to say that change was coming on her Instagram.
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And she posted it alongside a photo of herself appearing to scream as she posed in the shower in her bra.
She penned next to the roaring selfie: "Finally. This worm has turned.
"Can feel the sea change within. It’s palpable.
"Might have been a while coming. But it’s here now. And change is a coming."
She added: "Keep your BS and your bailing; your fears and insecurities; keep your desire for intrigue - I’m not your subject."
She added about the dating experts' advice: "If @paulcbrunson and @annawilliamsonofficial are right and there’s someone out there - may they be a person of strength and integrity. With courage and conviction.
"Spare me your wobbles. Don’t waste my time. My time is short and I’m reserving it for the sincere, bona fide, legitimate."
And she signed off by saying: ""Call me ruthless. Or just Ulrika. (Not Urethra….. @marty_gshore) #timewastersbegone."
Anna Williamson replied: "THERE SHE IS!!!!!!!! and we ARE right the best is yet to come gorgeous lady) xxx"
And Marty exclaimed "channel ur inner urethra man!!!" to which Ulrika replied "babe."
rebex77 cheered: "Go you - the moment we realise we deserve the best is unreal."
Another follower brianturner4305 asked: "What are you doing?"
And Ulrika fired back: "Posing."
eviejoy47 praised: "Yessssss this From one 50 something single woman to another I hear you girlfriend."
stacy_trevett said: "Speaks to me on a 1000 levels!"
Another follower catherine.hartley said: "Fierce."
And emmah_71 told her: "I can hear that lion roar!!! Go on Ulrika."
