Ulrika Jonsson has shared a look at her new arm inking - fans desperate to know what it means.
The tattoo shows a horse which appears to be adorned with artistic additions, including a flower blossoming beneath it.
And while Ulrika, 53, hasn't shared its meaning, she did use the hashtag "dalahäst" - which refers to carved and painted horse figures from the Swedish province of Dalarna.
Fans gave it the thumbs up after Ulrika showed it off on Instagram, one branding it "very cute", and another "beautiful."
"Love it," a third wrote, "Is there a meaning?"
"Does it have a special meaning?" a fourth queried, "Looks fabulous!"
Ulrika recently made headlines when she opened up about her sex life.
"In my 50s my approach to sex has changed so considerably," she said, " I have to say I'm enjoying sex now, whenever I can access it, just as much as in my 30s if not more."
Ulrika added in her column for Best: "I can't help feeling that time is kind of running out.
"I now have more years behind me than I do in front of me and I want to make sure I really squeeze in any bits of special loving I can."
And she wants women going through menopause that they can still enjoy sex, remarking: "So many of us hit menopause and we kind of give up on being sexual creatures because we think that's what mother nature intended by giving us hot flushes, extra weight, memory loss and anxiety but it's not.
"I may not feel as confident with my body as I did when I was younger but there is a real feeling of just wanting to feel that passion again and keeping holding on to that feeling for as long as possible."
Ulrika's been married three times, splitting from Brian Monet last summer.
Between 1990 and 1995 she was married to John Turnbull, and to Lance Gerrard-Wright between 2003 and 2006.
She's also mum to four - Cameron, 26, Bo, 20, Martha, 16 and Malcolm, 12.
