The TV presenter launched a scathing attack on The Wanted singer, 34, after he posed for a pic sticking his middle finger up saying ‘just for you Ulrika’.
It comes after she branded his new girlfriend Maisie, 21, ‘attention seeking’ and ‘self-indulgent’ for posting a crying video on social media sparking speculation her and Max had split.
In reality, the pair looked to be stronger than ever and Maisie – best known for playing Tiffany Butcher in EastEnders – later posted snaps of their ‘baecation’.
She also sparked engagement rumours when she was spotted wearing a sparkly ring on THAT finger.
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But Ulrika is having none of it and took to her Sun column to tell Max exactly what she thought of him.
She also claimed he had cheated on his ex-girlfriend Stacey Giggs with Maisie, who he met when they both appeared on Strictly Come Dancing.
The 55-year-old wrote: “I feel honoured I’ve been on your mind, Max George, sufficiently enough for you to flip me the bird on your Instagram story this week. You must know how much I loves me a middle finger.
“I stand by my comments, as, it appears, do many of my readers. So it’s nice to know I’ve been on your mind, Max.
“Despite the fact you already have a girlfriend. Oh hang on... that’s your style, isn’t it? Being with one woman and thinking about another. Rumour has it your ex, Stacey Giggs, knows that.”
Max is yet to respond to Ulrika’s latest comments on his relationship with Maisie.
His latest post on Instagram shows him cuddled up to Maisie on the top of a bus as the sun sets behind them.
Their location says they are in Paphos, Cyprus in what looked to be another holiday for the new couple.
“Sunsets and bus rides... Always with you,” he captioned the post.
Girlfriend Maisie commented underneath: “U look banging x.” “@maisiesmithofficial must be the filter,” Max joked back.
Prompting what might happen next, one of Max’s 361,000 Instagram followers wrote: “Lovely. I’m just waiting for Ulrika to put her bit in.”
Another said: “Just don’t cheat on her is all we ask, like you did with Michelle.”
Max has a string of famous girlfriends, including actress Michelle Keegan, who he was once engaged to.
The pair split in 2012 and Max - who has always denied cheating - blamed his heavy drinking on the break-up, saying at that point in his life he was ‘drunk nearly every night.’
He said at the time: “I was drinking more to forget the fact I was with someone who wasn’t making me that happy.”
He has also been linked with Lindsay Lohan and N-Dubz singer Tulisa in the past.
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