UK seaside town Penarth uses photograph of Magaluf to promote summer festival

A seaside town has been blasted for using a picture of a Spanish beach to advertise its summer festival.

The council in Penarth, in South Wales, used an image of the popular holiday resort of Magaluf.

But locals are furious their town — with its Victorian pier and pebbly beach — was swapped for the shot of the Costas.

One Penarth resident described it as “just embarrassing”.

She tweeted: “We are so lucky to live in Penarth, beautiful sea views, wonderful pier, great parks etc so who in their right mind at @PenarthCouncil thought to use a picture of Magaluf to advertise the Penarth Summer Festival?”

The pier and sea front in Penarth are beautiful in their own way (Getty)

The flyer with an image from Magaluf used to promote the Penarth festival (Penarth Town Council)

Another described it as “absolutely ridiculous” and “just bizarre” on social media.

But a spokesman for Penarth Town Council said: “The whole point was to use something different...

“A lot of marketing pictures used are of the pier and people may just look past it.

“It was not a mistake, it was used to spark interest and we have had a lot of positive comments.”