The UK’s leading cider maker is to add calorie and nutritional labelling to its packaging to appeal to health conscious Brits.
Heineken wants its customers to know what ingredients are in their drinks as it reduces sugar content.
The drinks giant has relaunched Bulmers Original cider with a new and recipe containing a third less sugar and free from artificial flavourings, colours and sweeteners.
Cindy Tervoort, UK Marketing Director at Heineken, said: “We know UK consumers are thinking more about what they consume and where it's come from.
"We have already made the changes on our beers and now our entire range of ciders will give consumers calorie and ingredient information to help them make informed choices.
"We hope this move will inspire the rest of the cider industry to follow."
