The UK’s first online video map to promote tourism has been launched to help attract more visitors to North Wales.
The new map was unveiled at the annual meeting of North Wales Tourism and includes around 40 films from attractions, events and accommodation providers across the region.
According to managing director Jim Jones, North Wales Tourism are now looking for more high-end promotional videos to populate the map, which can be accessed via the organisation’s website, www.gonorthwales.co.uk.
The map can be used with North Wales Tourism’s new online itinerary planner which is also on the website.
Mr Jones told the meeting that the spectacular growth in the tourism industry in recent years was being driven by adrenaline-fuelled tourism. That had been the spur to launch a new umbrella campaign, branding North Wales as the European Capital of Adventure.
Overall, the visitor economy is now worth £3.1bn a year and employs 40,000 people.
He said: “We thought it would be a really good idea to launch the new video map as an excellent tool for visitors, showcasing North Wales through video.
“All the videos featured are from our members and they are a really good way to see what they can expect when they arrive at a destination.”
