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Daily Mirror
Daily Mirror
Levi Winchester

UK's favourite supermarkets ranked by the public including Aldi, Tesco and Asda

Aldi has been named the most popular supermarket in the UK, according to the latest polling data from YouGov.

Shoppers rated the budget store ahead of Big Four grocers Tesco, Sainsbury’s, Morrisons and Asda.

Aldi was given a 79% popularity rating in the YouGov poll, with posh supermarket chain Marks and Spencer coming second with 75%.

Budget rival Lidl was in third place, also with a rating of 75%, with Tesco Express, the convenience store branch of Tesco, came fourth with 73%.

Iceland, Morrisons and Tesco were next in line, each with 72%, followed by Asda in eighth place with 70%, then Sainsbury’s with 69% and Co-op with 64%.

Jack’s, the discount chain set up by Tesco which has now closed, came bottom of the table, at number 38 and with a popularity rating of just 8%.

You can see the top 15 most popular supermarkets in the UK below, or the full YouGov list has been posted on its website.

YouGov says it defines p opularity as the percentage of people who have a positive opinion of a supermarket chain.

Which supermarket do you shop at? Let us know your thoughts in the comments below.

Richard Thornton, communications director at Aldi, said: “With so many costs rising right now, customers want to know they can still afford to treat themselves to high-quality food and drink without breaking the bank.

“Aldi is the only supermarket to offer that unbeatable combination of great quality products at low prices. We believe that’s why British shoppers have, once again, voted us the nation’s favourite.”

More UK shoppers are choosing to shop at discount supermarkets as the cost of living crisis pushes grocery price inflation to its highest level in a decade.

This is according to market analysts at Kantar, which showed how Aldi claims its biggest share of the grocery market to date in March.

Lidl matched its previous peak as grocery price inflation reached 5.2% in the same month. Aldi and Lidl were the only big chains to increase sales in the 12 weeks to March 20.

Independent retailers were the biggest losers, with sales down 13.4%.

Fraser McKevitt, the head of retail and consumer insight at Kantar, said: “More and more we’re going to see consumers and retailers take action to manage the growing cost of grocery baskets.

“Consumers are increasingly turning to own-label products, which are usually cheaper than branded alternatives.

“Own-label sales are down in line with the wider market but the proportion of spending on them versus brands has grown to 50.6%, up from 49.9% this time last year.”

Mr Kevitt added: “Meanwhile the grocers are also adapting their pricing strategies in response to the rising cost of goods.”

Top 15 most popular supermarkets in the UK

  1. Aldi
  2. Marks and Spencer
  3. Lidl
  4. Tesco Express
  5. Iceland
  6. Morrisons
  7. Tesco
  8. Asda
  9. Sainsbury's
  10. The Co-operative Food
  11. Waitrose
  12. The Co-operative

  13. Costco

  14. SPAR

  15. Farmfoods

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