Drivers are being offered £3,000 to give up polluting cars and use public transport instead.
The tax-payer funded scheme is being trialled in Coventry with nearly 150 people taking part so far.
In exchange for giving up their car, people taking part in the incentive will receive £3,000 loaded onto a travel card - even if their vehicle is worth less than this amount.
This money can then be used to pay for transport services like trains, buses, taxis and bike rental services.
The scheme was first reported to be in the works in 2019 but only got off the ground earlier this year.
Juliette and Adair Richards, a couple who have been taken part in the Coventry scheme for five months, told The Sunday Times: “It puts it into perspective.“
They added: “Why buy a second car? It’s just not worth it.”
The couple got the £3,000 of transport credits despite their car only being worth £1,000.
Coventry is said to be looking for 200 more people to give up their cars.
At the time of confirming the scheme, it was reported that cars which are deemed the most polluting - such as diesel vehicles built before 2016 and petrol models made before 2006 - would be eligible.
It comes as the London Ultra Low Emission Zone (Ulez) is set to expand next week, meaning more drivers will face a £12.50 daily fee if they have a polluting vehicle from October 25.
Would you give up your car? Let us know your thoughts in the comments.
There is also now an £8 charge for polluting vehicles entering Birmingham city centre.
Meanwhile, world leaders including Boris Johnson will soon gather to discuss how to tackle climate change at the COP26 summit in Glasgow.
The Prime Minister has already revealed plans to ban the sale of new petrol and diesel cars after 2030 as part of his £12billion “Ten Point Plan” for a “green industrial revolution”.
He hopes the proposals will boost moves to meet Britain's pledge for net-zero carbon emissions by 2050.
The PM has also pledged £582million in grants for zero or ultra-low emission vehicles to make them cheaper and encourage take-up.
And by 2025, builders will be banned from fitting conventional gas boilers in new-build homes.
Mr Johnson will also ban the sale of new boilers by 2035 for all households.
