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The Independent UK
The Independent UK
Lifestyle
Alan Jones

UK actors send firm message over AI usage

  • Performers in the UK's film and television industries have overwhelmingly voted to refuse digital scanning for artificial intelligence purposes.
  • An indicative ballot conducted by the actors' union, Equity, revealed that 99 per cent of participants would reject such scanning, with a 75 per cent turnout among over 7,700 performers.
  • Equity is currently engaged in discussions with Pact, the trade body representing UK film and TV production companies, to establish new minimum standards.
  • Following the decisive vote, Equity will formally demand that Pact return to the negotiating table with a significantly improved proposal concerning artificial intelligence.
  • Equity's general secretary, Paul W Fleming, stated that members are willing to take industrial action and disrupt production if adequate AI protections are not enshrined in new agreements.

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