The Ugandan president has become a meme sensation after being photographed making an important phone call while sitting on a portable chair at the side of the road.
Yoweri Museveni was on his way to a public engagement in the south west district of Isingiro when his motorcade ground to a halt, a padded foldout seat appeared and he relaxed into a 30 minute chat.
Or at least that’s what the photo posted on Facebook by his press secretary appeared to suggest.
It did not take long to reach the consciousness of Ugandans on Twitter (#UOT), who spent the next few hours frantically speculating about who could be on the receiving end of such an important call.
Who was he talking to?
Could it be that he was trying to stop opposition leader Kizza Besigye being released on bail?
The politician, who is Museveni’s most formidable opponent, had been imprisoned for two months on treason charges after he denounced February’s elections as a sham and declared that he was in fact the winner.
Museveni: Wait, #Besigyexit? How? pic.twitter.com/rL2jfn2dqX
— Segawa Salim-UH (@LostInKampala) July 12, 2016
Or maybe the photo was a carefully choreographed PR stunt to distract attention from anything Besigye had to say?
The #M7Challenge has completely overshadowed Besigye's release. Coincidence or choreographed?
— Mugambi M'Mutegi. (@PeterMutegi) July 12, 2016
Maybe it wasn’t politics but Museveni had experienced one too many connection dropouts and decided that there was no time like the present to fix Uganda’s mobile signal?
@BBCAfrica @KagutaMuseveni CASSAVA REPUBLIC pic.twitter.com/Blr4RP5cK1
— David Opito (@clevercat123) July 12, 2016
@BBCAfrica @digitaldjeli @echwalu @GoslinoJ @ssojo81 @Natabaalo @droid254 pic.twitter.com/DnyWS6CkIn
— namenkere (@namenkere) July 12, 2016
Or maybe he’d just got round to downloading Drake’s latest album?
Baby o Pullover pic.twitter.com/yxQJnW7BNw
— Rosebell Kagumire (@RosebellK) July 12, 2016
#M7challenge
As the meme multiplied some Ugandans questioned whether they should be following presidential protocol by finding a outside spot to sit and chat, challenging others to do the same using a hashtag inspired by Museveni’s nickname M7.
#M7Challenge ...Accepted! *Photo Credits* Maimuna pic.twitter.com/D3hy1b4i5p
— Arnold Lakita (@Arnimal2000) July 12, 2016
#M7Challenge accepted. I nominate @GoonerKaranja @gichewkey @Swamkidd @Muthoga_Jay pic.twitter.com/GtEzXgJBIq
— Dr. Muniu Muniu (@Muniu_Muniu) July 12, 2016
But Jennifer ur behind...ehh..ehh...oops "roads" are impressive..... #M7Challenge pic.twitter.com/TYhoooFwcO
— BYG KAPINTOS (@byg_kahuna) July 12, 2016
Although some attempts seemed more opportunist than others.
Before the drink is served at my local #M7Challenge pic.twitter.com/DGssiNryC6
— Monger (@more_issuez) July 12, 2016
Others didn’t seem to care too much about who was on the other end of the call but clearly enjoyed imagining the 71-year-old president, who has been in office since 1986, in alternative surroundings.
@BBCAfrica @radiokimilili @KagutaMuseveni it's gone to another level. LOL pic.twitter.com/pJCMI7BscM
— Kampala News (@newskampala) July 12, 2016
#Museveni #Trolled For Making A call On The Roadside https://t.co/wKdOOZyO5u pic.twitter.com/sGOP1q1tcT
— Red Pepper Uganda (@RedPepperUG) July 12, 2016
"Haters are going to say it's photoshop"
— iAfrikan (@iafrikan) July 12, 2016
📷 @mwanjalouis #M7Challenge pic.twitter.com/m1CPiPJF6u
But who brought the chair?
And as the meme merry-go-round continues, it remains unclear who provided the chair.