UFL has taken a major step forward by announcing two football superstars as its newest brand ambassadors, with Real Madrid’s midfield powerhouse Fede Valverde and Barcelona’s dynamic winger Raphinha joining the free-to-play football title.
Their arrival comes at a pivotal moment, just ahead of the game’s highly anticipated Sept. 12 gameplay update. The announcement also follows UFL’s milestone of surpassing 5.2 million registered players worldwide, underlining the game’s growing ambition to stand alongside heavyweight football simulators.
Valverde’s inclusion adds the prestige of a Champions League winner and one of the most reliable performers in modern football. The Uruguayan international has become a cornerstone of Real Madrid’s recent success, contributing both defensively and in attack with his impressive range of passing and powerful shooting ability.
On the other side of Spain’s biggest rivalry, Raphinha brings Barcelona’s attacking creativity and Brazilian flair into the spotlight. Since arriving at Camp Nou, the winger has cemented himself as a vital part of the squad, offering pace, unpredictability, and technical brilliance, qualities that fit perfectly with UFL’s emphasis on exciting, player-driven football.
The timing of these partnerships is no coincidence, as UFL is preparing to launch its biggest update yet, which will include a complete gameplay overhaul and the new “Link Up” chemistry system. With Valverde and Raphinha boasting a combined social media following of over 15 million, their involvement is expected to amplify the game’s visibility and attract a wave of new players.
Both stars will feature heavily in promotional campaigns, and UFL has teased the possibility of exclusive ambassador-related content, including special player cards. Beyond the ambassadors, the developers have confirmed that new features like new game modes, a legend system debuting with an Italian icon, and a PC release set for late 2025 are on the horizon.
Seasonal content is also expanding, with monthly Team Pass rewards and a Halloween event already confirmed. These updates, combined with the addition of world-class ambassadors, suggest UFL is building serious momentum for the rest of the year. The upcoming Sept. 12 patch will be a crucial test to see if the game can deliver the refined gameplay needed to match its rising profile and ambitious expansion plans.
