Nate Diaz came up with the slogan, but the UFC is looking to take ownership of “Baddest Mother(expletive),” or the “BMF” namesake, heading into UFC 244.
Diaz (20-11 MMA, 15-9 UFC) will fight Jorge Masvidal (34-13 MMA, 11-6 UFC) in the main event of the Nov. 2 pay-per-view at Madison Square Garden in New York, with the promotion making a custom “BMF” belt for the winner of the fight. And the UFC is taking extra measures to make sure the phrase is protected.
On Sept. 11, the promotion filed three trademark applications with the U.S. Patent and Trademark Office ahead of the highly anticipated welterweight fight.
On Tuesday, trademark lawyer Josh Gerben, as well as Darren Rovell of the Action Network, uncovered the details, which include a brand of toys.
Here’s a look (via Twitter):
Diaz first mentioned the “BMF” belt following his victory over Anthony Pettis last month at UFC 241. The fight marked his return to the octagon after more than three years, and during his post-fight interview he called for a showdown with Masvidal.
The UFC made the fight for UFC 244, with White opting to turn the fictional title into a real thing, which he said will be a one-time-only prize for this specific matchup.
It appears the organization will try to maximize its profits by selling “BMF” specific merchandise.
