It seems that Ubisoft is the latest gaming publisher to adopt a new price point for massive releases.
In an interview with Axios, Ubisoft CEO Yves Guillemot confirmed that the open-world pirate adventure Skull and Bones will cost $70 at launch. It won’t be the company’s only release that’ll sell at that amount, either.
“Some of the games will come at the same price as the competition,” Guillemot said. “The big AAA games will come at $70.”
Guillemot didn’t specify if other upcoming Ubisoft titles like Assassin’s Creed Red or Assassin’s Creed Hexe will follow suit, though neither game is coming out anytime soon. Assassin’s Creed Mirage, which releases in 2023, is currently only $50 across PlayStation, Xbox, and PC storefronts. It’s worth mentioning that Mirage is being advertised as a smaller-scale release, so that could factor into the lower price.
Many other companies are adopting $70 as the standard for AAA products, with The Last of Us Part 1 being a recent example.
Earlier this year, Ubisoft caught a lot of flak for toe-dipping into the world of non-fungible tokens (NFTs). While cryptocurrency integration didn’t work for Ghost Recon Breakpoint, the company isn’t necessarily done with the technology.
“We are in the testing phase,” Guillemot explains via Axios. “If we find something that will be very interesting and will please players, we’ll work on it.”
The company also made several major announcements during its Ubisoft Forward on Saturday.
Written by Kyle Campbell on behalf of GLHF.
