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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Kyle Campbell

Ubisoft will keep investing in NFTs despite pushback from fans

Despite the scathing criticism from fans following the announcement of  NFT integration in Ghost Recon: Breakpoint, Ubisoft isn’t giving up on blockchain technology.

During an interview with Decrypt, Ubisoft’s blockchain technical director Didier Genevois says the company will continue work on its NFT platform Ubisoft Quartz.

“We have received a lot of feedback since the announcement, and we hear both the encouragement and the concerns,” Genevois said  via Decrypt. “We understand where the sentiment towards the technology comes from, and we need to keep taking it into consideration every step of the way.” 

That feedback was anything but graceful, as fans were livid on social media about Ubisoft Quartz. ForTheWin  even discovered that its announcement video  had over 10,000 dislikes on YouTube.

“This experiment is meant to understand how the value proposition of decentralization can be received and embraced by our players,” Genevois continues via Decrypt. “We know it is a major change that will take time, but we will stay true to our three principles.”

Any company hoping video game fans will take to NFTs is likely in for many growing pains. Last week, S.T.A.L.K.E.R. 2: Heart of Chernobyl  developer GSC Game World announced NFTs would come to the game, only for  community outrage over the decision to reach catastrophic highs. The situation got so bad that GSC Game World  canceled all NFT-related partnerships  barely a day later.

Written by Kyle Campbell on behalf of GLHF.

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