Is the exploding self-help publishing market coming to games? Ubisoft has announced a new series for the DS and Wii entitled My Coach. According to Gamasutra:
"The first title, My Word Coach, will see release on the Wii and DS in fall of 2007, and is meant to help players with their verbal communication and vocabulary.
Following that, Ubisoft is preparing a second DS title for Christmas release called My Life Coach, being developed, says the publisher, with the help of a behaviorist, meant to give "anybody concerned about their well being the willpower they need to change their habits the way they want in a motivating and fun way."
Oh dear lord, we all thought brain training games were a good idea but now look what's happened. Game publishers aren't going to stop at mere arithmetic and memory challenges - not when there's an enormous market of neurotics out there who might be prepared to re-align their lives on the advice of a videogame.
How long before publishers are vying for the rights to key self-help brands? How long before The Secret makes its Wii debut?
.png?w=600)
