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The Street
The Street
Ian Krietzberg

Uber Issues a Major Challenge to Popular Car Rental App Turo

In 2021, Uber acquired the Australian peer-to-peer car-sharing service Car Next Door. Last year, the popular ride-sharing company announced that it was renaming the acquisition to Uber Carshare as it prepared to expand beyond Australia. 

That international expansion of Carshare was cemented at Uber's Go-Get event in London on June 8. 

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Uber said that the new service will soon be available in Boston and Toronto, though it didn't specify when these services will launch, or how quickly it will expand across the rest of North America. 

Consumers in these two cities will be able to rent a car for a set hourly or daily price, or rent out their own car. 

The ride-share company said that more details will be coming soon. 

This latest update positions Uber as a competitor for established car-sharing app Turo, which currently has its sights set on going public. 

Turo launched in 2010 and is available across the U.S., U.K., Australia and parts of Canada. As of 2021, the company was present in more than 7,500 cities and had around 160,000 active listings. 

Turo -- which is certified carbon-neutral through offsets -- generated $746.6 million in revenue for 2022, up nearly 60% from the $469 million it earned the previous year. 

This update comes as Uber is continuing to work on making itself an "emission-free mobility platform by 2040 globally," making new, emission and waste-reducing updates to Uber Eats. 

“Accelerated decarbonization of rides and deliveries will have a significant direct impact and will also create momentum for other use cases and vehicle segments to electrify," Uber's managing director of carbon-free transportation, Clay Stranger, said in a statement. "Uber’s commitment to eliminate emissions will meaningfully advance a climate-safe transportation future.”

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