US ride-hailing company Lyft Inc on Tuesday launched its service in Toronto, marking the first time it has taken its battle against the much larger Uber outside of the US.
Lyft presents itself as a friendlier version of Uber, which is facing investigations by governments around the world, including in Canada, over its cover-up of a massive 2016 data breach. Uber has been criticised for a lax attitude to regulations and accused of trade-secret theft.
“This is a monumental day for Lyft,” the company’s Toronto general manager Tim Houghton told a news conference, before Toronto Blue Jays pitcher Marcus Stroman hailed the company’s first Canadian ride to deliver toys to a local hospital.
“Passengers want another option and drivers know that Lyft was built on caring for its driver community and want that experience,” he said.
Houghton said more than 50,000 people in Toronto, Canada’s largest city, have downloaded the Lyft app this year, but declined to say how many drivers have signed up beyond saying the number was above 100.
Uber said it has 32,000 drivers in Toronto who have made at least four trips in the last month.
“We’re committed to ensuring that we have the right number of drivers to meet the demand we’re seeing in the market,” Houghton said in an interview.
Reuters
