The faces of two young brothers from Trafford killed by a drunk footballer will appear on posters in clubs, pubs and bars this Christmas - as a warning to anyone thinking about getting behind the wheel after drinking alcohol or taking drugs.
Ben Peak, eight, and sibling Arron, 10, died at the scene of the horror smash on the M6 in Staffordshire in June 2008.
Their father Phil Peak was left with serious spinal injuries.
The family had been on their way from their home in Partington to Silverstone on a day out when Luke McCormick's Range Rover crashed into the back of their people carrier, forcing it down an enbankment.
The former Plymouth Argyle goalkeeper had been at a wedding drinking beer and sambuca and had had just two hours sleep when he got behind the wheel of his 4x4.
McCormick - who now plays for Swindon Town - was more than twice the drink-drive limit and was later jailed for seven years and four months.
Over Christmas and New Year, Ben and Arron will be the face of an anti-drink and drug driving campaign by Derbyshire police, road safety charity Brake, Derbyshire Fire and Rescue Service and the East Midlands Ambulance Service.
The posters will appear in licensed premises this week, with the aim of drive home the message of the dangers of drink and drug-driving.
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Chief Insp Jim Thompson, who leads the roads policing and collision investigation unit at Derbyshire Constabulary, said: "The family and friends of Arron and Ben are tragically all too aware of the fatal consequences of drink-driving.
"The actions of that driver were selfish, unthinking and, in the end, fatal.
"He ignored the pleas of his friends to not drive while clearly still drunk and his arrogant belief that he could do as he pleased came at a truly heart-breaking cost.
"In getting behind the wheel that morning, he put every road user in danger but he believed it would simply not happen to him.
"The photo on these posters, we hope, will act as a stark reminder of the cost of drink-driving.
"Getting a friend to be the designated driver, taking the bus or ordering a taxi, are simple ways to ensure that you do not get behind the wheel drunk.
"For those that think they can get behind the wheel they should know that my officers are out on the roads of Derbyshire 24 hours a day, seven days a week – in both marked and unmarked vehicles.
"A 15 minute drive home could cost you your licence, your job and could even see you jailed.
"The simple way to make sure that doesn’t happen is to not drink and drive."
"It is also crucial to understand how long it takes for alcohol to clear your system and make sure that you are not over the limit the day after you have been drinking.
"There are many calculators available online that can give you a rough estimate of when you are safe to drive, but these measurements are influenced by many different factors and you cannot guarantee that you are not over the limit by using them."
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