The Thai Raksa Chart Party launched its election campaign on Wednesday, which is centred on the idea of regaining control of the country and overcoming the "traps" set by the ruling elite, said party leader Preechapol Pongpanich.
He said the campaign calls on the people to be "bold and implement changes".
It offers policies crafted by experienced, veteran politicians, but which are underscored by the visions of political newcomers. He said the package of measures would help transform the country.
High on the party's priority list is the restoration of democracy, and the creation of job opportunities to raise the people's standards of living, said Mr Preechapol, who added the campaign would also be pushed through social media channels.
The campaign message will be advertised on billboards as well. These will be erected at the party's headquarters, branches and coordination centres nationwide.
Voters will go to the polls with a clear purpose as they have been "weighed down" by the political system, said Mr Preechapol, in an apparent jibe at the National Council for Peace and Order.
He said the party's policies will allow the people to take back control of the country, by overcoming the regime's "traps" -- a reference to the regime's new election rules as well as laws enacted or amended by the current government, which critics say are undemocratic and make it difficult for people to earn a living.
Leader Lt Preechapol was joined by party heavyweights including party strategy chairman Chaturon Chaisaeng, when they met supporters in Rayong on Wednesday.
The executives visited Siripiban market and met farmers and small-scale fishermen in Rayong's Paknam Krasae area.
Lt Preechapol said legal measures and regulations implemented by the regime had caused the prices of commodities such as rubber and fruit to plunge, making the lives of farmers and fishermen more difficult as the bulk of the profit goes to middlemen.
"We should cut out the middlemen and set up a central market that is large enough to absorb crop supplies, which will help control median prices," he said.
Mr Chaturon said up to 500 regulations implemented by the regime restrict the livelihoods of the country's fishermen, whose plight is made worse by the lack of negotiations and consultation under an undemocratic government.
Also on Wednesday, the Chart Pattana Party convened to prepare potential MP candidates for the Feb 24 election.
Suwat Liptapanlop, the party's advisory chairman, said the election will be different from previous polls on account of new regulations being introduced under the latest charter.
Among the changes is mixed-member apportionment, in which votes for candidates who lost in their constituencies will be tallied and redistributed.
Previously, votes cast for defeated candidates were discarded.
According to the charter writers, the new method is superior because it allows losing candidates to retain their seats despite technically losing to other candidates.
This is because under the new system, losing votes will be tallied to determine if there were enough for defeated MPs to retain their seats.
Chart Pattana will focus on ushering in political reforms, easing political and social conflicts and improving the economy, said Mr Suwat.
He added the party champions a model of macroeconomic management espoused by Chatichai Choonhavan, the late party leader, which proved to be a success and was popular with voters.
Mr Suwat said Chart Pattana is ready to accept the results of the election, even if it is unfavourable to the party.
"Gen Chatichai used to say that in a democracy, winning by only one vote is enough," he said.
"If you win by too large a margin, your rivals will harbour grudges against you," he added.
