Twitter is launching two initiatives that will help users better identify political candidates on its platform, the company announced Thursday.
Why it matters: It's an effort to curb misinformation, making it easier for users to find original sources of information.
What's happening: Twitter is partnering with Ballotpedia, a nonprofit and nonpartisan online political encyclopedia, to identify the official campaign Twitter accounts of candidates.
- The company is bringing back "election labels," a feature it first launched during the 2018 midterms. Twitter says that in the week before Election Day in 2018, 13% of conversation on its platform about the midterms included a tweet with an election label.
- Beginning this week, Twitter will start identifying candidates who qualify for the primary ballot for House, Senate and gubernatorial races with a verified badge.
Go deeper: Twitter adds candidate labels ahead of midterm elections
