Twitter's last set of results seemed to confirm that Twitter's biggest problem is growing its number of users - which barely changed from 300 million in the last three months.
Jack Dorsey, the newly reinstated Twitter CEO, wants to address this by making using the service "as easy as looking out your window to see what’s happening".
Moments, a brand new feature, has been introduced to make it easy for users to follow Tweets related to a specific event, so that they don't miss updates.
But a new television advert to promote Moments has caused a backlash.... on Twitter. Even those familiar with the function were confused by the quickfire ad, which targetted World Series viewers to try and tempt them to use Twitter to discuss the baseball tournament.
The technology commentator John Gruber even called for someone to be fired over the hyperactive, half-animated 30-second clip.
The ad was made by an agency called TBWA\Chiat\Day, famous for the 1984 Mac commercial it made for Apple, according to CNN.
A Twitter spokeswomanhas said they plan to run the same advert twice per game for the first four games of the World Series. So even Twitter users that don't get it at first will get another go.
