In its quest to reinvent itself as a hub for video, Twitter this week announced a several partnerships with sports leagues and media companies.
With a deal with Bloomberg Media to stream 24/7 video news announced Monday, Twitter revealed a more expansive plan with a dozen outside firms.
Sports programming will include a weekly live stream of WNBA games during regular-season play in 2017, 2018 and 2019; an interactive show from sports outlet the Players Tribune in which fans can ask athletes questions; and a continued relationship with the PGA Tour to stream tournaments.
In addition to Bloomberg's business news program, digital media company BuzzFeed News will launch "MorningFeed," a morning news and current events show. And Vox Media's the Verge will introduce a weekly program reviewing trendy gadgets.
For entertainment programming, Live Nation plans to stream concerts exclusively on Twitter. IMG Fashion will take Twitter users on the runway for exclusive shows and behind the scenes during Fashion Week.
The plan is in line with Twitter's efforts to increase video content. In the first quarter of 2017, Twitter streamed 800 hours of video, up from 600 hours the previous quarter.
