In the hopes of deterring spammers from its platform, Twitter has introduced new limitations to the number of accounts you can follow each day.
While users were previously able to follow 1,000 new accounts each day, now you can only follow 400.
Twitter explained: “Follow, unfollow, follow, unfollow. Who does that? Spammers. So we’re changing the number of accounts you can follow each day from 1,000 to 400. Don’t worry, you’ll be just fine.”
Yoel Roth, Head of Site Integrity at Twitter, has also now explained why Twitter picked a limit of 400.
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He said: “So, why 400 per day, and not 100? Or 58? Or 17? In short, we found that 400 is a reasonable limit that allows people to follow the accounts they’re interested in each day while stopping the most spam.”
Thankfully, most users don’t have the time, or desire, to follow this many accounts a day, so will be unaffected by the change.
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Mr Roth added: “Every choice we make about our rules, limits, and spam-fighting systems has to work for hundreds of millions of people around the world, many of whom use Twitter in very different ways.
“Improving the health of Twitter is our top priority, and teams across the company are always working to refine these limits based on what we learn about spammer behavior and as malicious tactics evolve.”
