Twitch is facing criticism after a new setting appeared to allow Amazon to use streamer channel content to train generative AI models. The setting is turned on by default, meaning streamers have to change their privacy settings if they do not want their content used for this type of training. The issue came to light on August 12, 2026, when livestreaming reporter Zach Bussey shared details of the new option. Twitch later responded, saying the platform itself is not training GenAI models on streamer content, while confirming that the setting relates to Amazon’s generative AI training.
Get breaking news anytime, anywhere. Download the TOI app now!
Why are Twitch streamers angry about the new Amazon AI training setting?
Zach Bussey said streamers can “opt out of some training” through the “security and privacy” settings on their channels. The new option is called “training for generative AI” and includes this description:
“Allow your channel content to train generative AI content models at Amazon. Turning this off does not opt you out of Twitch and Amaz0on using your channel content for other purposes described in the Twitch Privacy Notice, including using AI-supported Twitch features that benefit the community by facilitating streamer growth and monetization (such as real-time sponsorship campaign assistance), viewer discovery (such as recommendations), and community safety (such as AutoMod).”
