TV viewers have been shocked at the appearance of X Factor judge Simon Cowell in his new advert for Barclaycard.
Some have said the 59-year-old looks like a waxwork and an eerie human thanks to the heavy CGI.
Since the advert was posted yesterday, viewers have taken to Twitter to question the dad-of-one's fresh look.
One, @NiecyOKeeffe, tweeted: "Simon Cowell looks like his own waxwork in the Barclaycard advert. His mouth doesn’t open all that far anymore. I wonder if he can yawn."
Another, @deYook said: "very impressed by the CGI Simon Cowell in the new #barclaycard advert. I've no idea what kind of digital wizardry they've used but the virtual Cowell looks eerily human."
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A third, @HollieNuisance, added: "What on Earth has happened to Simon Cowell’s face in that Barclaycard ad? I’ll never sleep again."
Eco-campaigners also failed to see the funny side of Cowell’s spoof ad with Barclaycard, which is set in Antarctica.
The region is under major threat from climate change, they warn.
And the film debuted yesterday amid protests over Barclays’ climate policy, with Greenpeace calling it “the worst bank in Europe for funding fossil fuels”.
Activists People & Planet accuse Barclays of investing “billions” into fossil fuel extraction, adding: “Simon Cowell should not be endorsing a bank that does this.”
In the ad, Cowell promotes an online repayment calculator that he says is so great for customers it made “bad business” sense, akin to him launching Take The Stage Antarctica in the “ice-covered land mass”.
Labour-backing Momentum said of the reference: “It won’t be this way for much longer if Barclays keep funding the fossil fuel infrastructure driving climate change.”
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Greenpeace UK added: “Polar regions are the front line of climate change. Apparently, Barclays are massively unaware.”
Barclays said: “We recognise climate change is one of the greatest challenges facing the world and are determined to do all we can to support the transition to a low carbon economy.”
