Advertising campaigns often don't yield the desired results, but pony-tailed execs will be cringing at the news that one in four Brits actually boycott a brand because the telly advert annoys them so much. The Daily Telegraph reports that insurance companies top the list, followed by comparison sites – certain long-running campaigns featuring meerkats and the one with an opera singer are mentioned. A spokesman for Ask Jeeves, the search engine which conducted the survey, said: "It seems a lot of people are so annoyed by what they perceive to be awful advertising that instead of merely switching channels, they vote with their feet and actually avoid the product." Irritating jingles, pure repetition and annoying characters are the main reasons for people ditching a brand. The answer to Monkey seems simples.
