TV’s Darren Kennedy has released a skin and hair care range for men that is completely cruelty free.
The five piece collection is 100% made in Ireland and is “enriched with vitamins and emollients” which give a fresh and healthy look.
The presenter and fashion columnist is introducing Kennedy & Co which is vegan friendly, cruelty and sulphate free with no harsh chemicals.
Darren said: “Every day is is an opportunity to embrace and shape your own personal look - there’s no need to wait until Saturday night or a black-tie event to look and feel your best.
“The range has done the hard work already - it’s super charged with clinically-proven ingredients - an easy everyday routine that’s not time consuming and delivers game-changing grooming results.”
The line will be available to buy in selected Dunnes Stores, pharmacies or online at kennedycogrooming.com.
The Dancing with the Stars contender himself was heavily involved in the process the range and selected each ingredient, scent and design.
The collection includes a hair clay costing €12.95, a beard oil costing €14.95, a peat scrub at €12.95, a face moisturiser gel with SPF also at €12.95 and a revitalising eye gel at €14.95.
Darren said: “For me, grooming is not just about prepping for a special event, it’s a lifestyle, it’s a ritual, it’s taking a couple of minutes to breathe in a busy life.
“My motto is ‘life is the occasion’ and it’s about feeling good.”
