Celebrity chef Tom Kerridge has called for "common courtesy" and "more manners" after criticising diners who do not turn up for restaurant bookings.
The 47-year-old has previously called no-shows "disgraceful and selfish", but said it is now a wider issue affecting a host of industries, and not just restaurants.
"At this time, surely everybody should be a little bit more conscious of what they're booking, because if you make a booking, you're asking somebody to be there for you," he told Radio Times magazine.
"It affects more than just our industry - beauty salons, hairdressers, dental appointments. Come on, everybody, let's have a little bit more common courtesy and a few more manners."
Kerridge, who is currently presenting a Food Network show on barbecuing, also warned that the restaurant industry is on the verge of collapse.
He said: "When the furlough scheme is phased out and we have to bring people back in to work, it's going to add up to a huge number of job losses if the cover numbers aren't there.
"The industry is much bigger than just chefs and waiters. There are producers, farmers, kitchen-fitters, people who make furniture - it touches many different businesses.
"That's why it's very important that this industry survives because it involves millions of jobs."
He claimed it would "hurt every restaurant" if social distancing continues for a year.
"Obviously, people's health and safety is the priority, but that would have a hugely detrimental effect on the industry and undoubtedly there will be casualties along the way.
"They're already happening - you can't go a day without being told that another restaurant is closing. The longer it goes on, the more painful it will become," he added.
According to new figures, more than 22,000 restaurant jobs have been shed so far this year.
- The full interview is in Radio Times magazine, out now.
