Yes, we know what you're going to say - it may well only be September but already folks are trying to rouse some Christmas spirit.
We can all agree the best bit about the festive season is the never ending supply of festive films around the clock until Santa arrives.
Thankfully for all of us who count down the days to December 25 from around April time, one company are helping provide that early winter fix.
According to Edinburgh Live , Sony has launched an entire channel dedicated to Christmas films that will play 24/7.
That's right. Every single day. No breaks. Full throttle Christmas.
Previously known as True Christmas, the channel will be re-branded as Sony Movies Christmas and will be screening movies from September through to January.
The channel will return to screens across the UK on Tuesday September 10.
Sony are also already planning several big themed weekends for viewers, showing Bah Humbug, Christmas Animals, Santa Sunday and Christmas Comedy.
You better have your tissues at the ready as well because they'll be playing an emotional movie, like Christmas Grace and Moonlight & Mistletoe, each evening from 7pm.
