- A McVitie's factory boss suggests that chocolate digestives should be eaten chocolate-side down, contrary to popular practice.
- The biscuits are made by being passed through a reservoir of chocolate, technically making the chocolate side the bottom. The side with the McVitie’s stamp is the top.
- McVitie’s chocolate refinery general manager Anthony Coulson says he believes most of the world – including himself – has been eating the biscuits wrong all this time.
- This year marks the 100th anniversary of the chocolate digestive biscuit.
- Millions of packs of chocolate digestives are sold each year, regardless of the ongoing debate on how to eat them.
IN FULL
We’ve been eating chocolate digestives wrong, says McVitie’s biscuit factory boss
