The food business is booming, and new ideas are rolling out as fast as the trends will allow. You’re almost ready to throw your own two pence in, and friends are always asking you why you don’t just trust that your eye for what sells is enough to make you take the plunge.
This is the perfect time to introduce you to the speakers of our food business masterclass: Pippa Murray and Meriel Armitage. Both of them quit their day jobs to pursue dreams of running a food business, and they have each seen runaway success. How did they do it?
In this evening course, each of them will talk you through how to brand your delectable idea, how to secure funding, what a retail pitch looks like - and more. Make 2020 the year you finally launch your food business - and your friends will be moaning with relief!
Content
Pippa Murray, founder of Pip & Nut, will be talking about how to create an engaging brand that stands a head above the rest. Drawing on her own experiences and lessons, she will divulge valuable information about how to set up your food business, including product development, establishing a brand, finding manufacturers and retailers, and attracting investment through business pitches.
Meriel Armitage is a founder of Club Mexicana, which started as a supper club and pop-up stall in London’s street food markets. You will learn about how she quit her fast-paced career in advertising to produce and sell quality vegan food. How did her business find life, and what did she do to ensure everyone was talking about it?
Tutor profiles
Pippa Murray is the founder of Pip & Nut. The company’s journey began in 2013 when Pippa started blitzing her own nut butters at home while she was training for several marathons. In 2015 the first jars and squeeze packs of Pip & Nut launched on the shelves of Selfridges, and in 2017 Pippa wrote and published the Nut Butter Cookbook.
Meriel Armitage is the founder of vegan street food company Club Mexicana, which she launched after quitting her job in advertising. Following the incredible success of the business, she opened London’s first vegan pub, The Spread Eagle, in Hackney in 2018.
Details
Date: Tuesday 21 January 2020
Times: Evening course, 6.30pm-9.30pm
Location: The Guardian, Kings Place, 90 York Way, London N1 9GU
Price: £49 plus £2.83 booking fee
Event capacity: 100
Complimentary refreshments included.
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Information on Guardian Masterclasses
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Returns policy
Once a purchase is complete we will not be able to refund you where you do not attend or if you cancel your event booking. Please see our terms and conditions for more information on our refund policy.
