The BCS (formerly the British Computer Society) has launched a website at pioneers.bcs.org to "highlight the achievements of the often forgotten and unacknowledged Information Pioneers". You can vote for a select 150. From 27 May, when the campaign starts, you'll be able to watch "celebrity films" featuring five pioneers: Ada Lovelace, Alan Turing, Sir Clive Sinclair, Hedy Lamarr and Sir Tim Berners-Lee.
The films also feature celebrity presenters, with cricketer Phil Tufnell presenting Sir Clive Sinclair, and comedian Dom Joly advocating Sir Tim Berners-Lee.
At the moment, Turing (52.5%) has a huge lead over Hedy (15.8%) with TBL (11.9%) fourth, but expect this to change when more people vote.
The BCS says it "believes IT is undervalued by the public. This campaign will change the way people see the IT profession and its contribution to society."