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The Guardian - UK
The Guardian - UK
Business
Monkey

Turbulent times continue for airline

BA had a massive TV advertising campaign lined up to trumpet the T5 opening, which was set to launch next Friday. It had invited hacks to a private screening on the campaign on Wednesday, hosted by BA marketing executives Katherine Whitton and Suzanne Andrews. Given yesterday's - ahem - troubled opening of the shiny new terminal, Monkey was particularly looking forward to it. Alas, a somewhat predictable call came through today - the event has been cancelled and the campaign postponed. Monkey wonders if they're also rethinking the campaign's strapline. "Chaos theory" anyone?

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