Tsk Tsk: A Bunch Of Times Aussie Influencers Got Busted Fanging Dodgy Sponcon On Instagram

Aussie influencers have been fooling us with sneaky sponcon tricks for some time now so it’s great to see them get called out for it, aye? Last year Ad Standards announced they’re cracking down on sponsored posts shared to Instagram without sufficient messaging to make it clear the influencer is being paid to fang the product. Perth Now reported at the time that Ad Standards had introduced strict guidelines requiring that all paid ad posts include “clearly distinguishable” tags, such as the hashtag #ad or phrases like “paid partnership” or “advert.” Despite the announcement a whole year ago, influencers have been busted breaking the rules many times since. Here, we’re gonna go through a bunch of times influencers have been called out.

Anna Heinrich

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Bachelor AustraliaAnna Heinrichthe first-ever influencer to be called out for not displaying the ad tag properly

Rozalia Russian

Rozalia Russian became the second on the list of Aussie influencers to get pinged

Carly McDonagh

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Carly McDonagh 

Elias Black

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Love IslandByron BaesElias Black

Sophie Cachia

a tech brand got blasted for a post made by old mate Sophie Cachia

“Whenever I lose it, it’s devastating (aka Bobby steals it for his iPad) I will neverrrrrrr go back to any other cord. Not spon, just simply life changing when you need your phone constantly & charged SO fast.”

There was also a link to Cygnett’s website.

Daily Mail Australia

In Cygnett’s response to Ad Standards, it said it “[have] an agreement with Sophie Cachia regarding paid brand endorsements on social media”, but that this post was shared “outside [Cachia’s] paid agreement” with the brand and was “not included in the content calendar”.

It insisted that it was not “requested or supported in any way by Cygnett.”

The post Tsk Tsk: A Bunch Of Times Aussie Influencers Got Busted Fanging Dodgy Sponcon On Instagram appeared first on PEDESTRIAN.TV .