Former President Donald Trump has made January 6, 2021, a central theme of his campaign for the 2024 election. At his rallies, supporters are handed 'Too Big to Rig' signs and listen to recordings of January 6 prisoners singing the national anthem. Trump refers to the rioters as 'people who love our country' and 'hostages unfairly imprisoned for long periods of time.'
Trump's narrative surrounding January 6 goes beyond election denialism, as he distorts the reality of the events of that day and promises pardons for those involved in the violence. This focus on January 6 has become a defining feature of his campaign, drawing in his base of supporters.
Both Trump and President Joe Biden acknowledge the significance of January 6 in shaping the 2024 campaign. Biden's aides have expressed surprise at the enduring impact of the events of that day, with some describing it as a 'stunning' development. They emphasize that most Americans reject political violence and support democracy and the rule of law.
Trump's continued emphasis on January 6 has raised concerns among Democratic operatives, who note that the issue resonates strongly in focus groups and remains a powerful memory for many voters. The imagery of the Capitol riot, combined with extreme rhetoric and policy positions, has created lasting impressions that are difficult to ignore.
As the campaign unfolds, Biden's team closely monitors Trump's rallies and social media posts, preparing to counter his narrative with evidence of the violence and chaos that unfolded on January 6. Despite efforts to shift the focus away from January 6, Trump's persistent embrace of the events of that day continues to shape the political landscape.