Trump Media & Technology Group (DJT) shares surged more than 3% on Monday after the company revealed that it has accumulated $2 billion in Bitcoin (BTCUSD) and Bitcoin-related securities, representing two-thirds of its total $3 billion in liquid assets.
The cryptocurrency strategy marks a pivot for the Truth Social parent company, which has allocated an additional $300 million to an options acquisition strategy for Bitcoin-related securities. Management statements indicate that DJT plans to continue accumulating Bitcoin and may convert options to spot Bitcoin based on market conditions.
“We’re rigorously implementing our publicly announced strategy and fulfilling our Bitcoin treasury plan,” CEO Devin Nunes announced, citing financial freedom and protection against institutional discrimination as key motivations. DJT also teased plans for a utility token across the Truth Social ecosystem.
DJT now functions as a Bitcoin proxy play, similar to MicroStrategy (MSTR) but with added social media exposure. The massive crypto allocation creates volatility tied to Bitcoin’s price movements, offering both substantial upside potential and downside risk.
Bulls should consider DJT’s first-mover advantage in combining social media with a crypto treasury strategy, especially given company namesake President Donald Trump’s pro-crypto stance. However, bears must weigh the risk of concentration in having two-thirds of their assets in volatile digital currencies.
With Bitcoin recently hitting new highs and Trump’s political influence benefiting crypto adoption, with the president recently signing the Genius Act into law, DJT could attract momentum traders. Conservative investors should carefully consider position sizing, given the inherent volatility of both cryptocurrency and meme stock dynamics.
Trump Media Expands Its Product Portfolio
Earlier this month, Trump Media & Technology announced the successful global launch of its Truth+ streaming platform, marking an expansion beyond its core Truth Social social media business.
The platform is now available worldwide across iOS, Android, web, and connected TV devices, including Apple TV (AAPL), Android TV, Amazon Fire (AMZN), and Roku (ROKU), with LG and Samsung apps pending approval.
The flagship addition is Newsmax’s (NMAX) international channel availability, supporting the network’s global expansion efforts. Nunes emphasized DJT’s mission to “challenge the woke news monolith with hard-hitting, non-woke reporting and commentary,” positioning Truth+ as an alternative to mainstream streaming services.
Simultaneously, Trump Media filed trademarks for “Truth Social AI” and “Truth Social AI Search,” signaling plans to integrate artificial intelligence directly into the Truth Social platform. Nunes described AI integration as “a big push forward” to develop Truth Social as a “one-stop-shop for reliable information, non-woke news, and entertainment.”
Most notably, DJT filed an initial SEC registration statement for the Truth Social Bitcoin and Ethereum ETF, which would hold 75% Bitcoin and 25% Ether (ETHUSD). Crypto.com will serve as the exclusive custodian and execution agent, with shares planned for listing on the NYSE Arca Exchange upon regulatory approval.
These developments represent Trump Media’s ambitious diversification strategy, expanding from social media into streaming, AI, and cryptocurrency ETFs.
Investors should note that despite the recent business updates, analysts tracked by Barchart do not provide ratings or price targets on DJT stock.
On the date of publication, Aditya Raghunath did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
