Major pay-TV operator TrueVisions has launched True AF 2026, bringing back the country's most iconic reality music competition, True Academy Fantasia, through a 24-hour multi-platform entertainment offering.
True AF 2026 premieres on June 7, broadcasting live via the Reality Channel (334) and the TrueVisions NOW streaming platform.
With an investment exceeding 100 million baht, True AF 2026 is one of Thailand's largest entertainment projects of the year, according to the company.
The new format allows audiences to engage with the show around the clock through live streaming, short-form content, interactive voting and real-time fan experiences via the TrueVisions NOW application, as well as TrueVisions cable and satellite platforms.
Ongard Prapakamol, head of TrueVisions and media at True Corporation, said True AF 2026 represents a strategic reinvention of the classic reality format for the digital generation, blending entertainment, connectivity, fandom culture and immersive participation to bridge longtime fans with younger audiences across every screen and platform.
"True AF was one of Thailand's most influential reality programmes and remains deeply embedded in the memories of audiences across generations," he said.
"Its return in 2026 is not simply the comeback of a legendary franchise, but the launch of a much larger, more modern entertainment phenomenon designed to match evolving digital lifestyles and viewing behaviours."
Mr Ongard said TrueVisions aims to position True AF 2026 as a comprehensive entertainment option where fans can remain connected to contestants at all times through real-time viewing, live-streams, interactive voting, daily highlights, and continuous engagement opportunities.
He noted that the overwhelming response during nationwide auditions demonstrated the enduring strength of the True AF brand.
More than 10,000 applicants took part in regional auditions and online submissions before the number was narrowed down to the 12 finalists known as "Dream Chasers".
Dedicated channels for each of the 12 contestants will allow viewers to follow their favourite participants continuously, strengthening emotional engagement between fans and contestants.
Interactive voting is available via mobile and online platforms at af.truevisions.co.th, giving audiences direct influence over the competition in real time.
The competition offers the largest prize package in the franchise's history, totalling more than 10 million baht.
The winner will receive a condominium unit at Whizdom The Forestias Petopia valued at more than 7.35 million baht, along with a cash prize of 1 million baht sponsored by True Corp.
Exclusive privileges are available to True and dtac customers, who can access all 12 contestant camera feeds, concert replays, and daily and weekly highlights on the TrueVisions NOW app by subscribing to the NOW ENT package, with prices starting at 99 baht.
Customers can also receive discounted voting privileges at 6 baht per vote, compared with the standard rate of 8 baht.
