The man who runs the Cardiff-based Western Mail has denied claims that the daily paper may become a weekly or that it might be sold off.
Alan Edmunds, managing director of the Trinity Mirror's south Wales division, made the pledges to the panel set up by the Welsh Assembly to inquire into the state of the country's media.
He said: "I can categorically say that we have absolutely no plans, no intention, of turning the Western Mail weekly."
The idea was raised by the National Union of Journalists last month after Trinity Mirror announced that another of its titles, the Liverpool Daily Post, was going weekly.
Edmunds said: "I can't envisage a scenario where it would make business sense for us to turn it weekly."
He also said: "There's no question of us wanting to sell the Western Mail."
That statement followed a suggestion by one of the inquiry panel members - Plaid Cymru's Bethan Jenkins - that the Welsh government could take the paper into public ownership.
Edmunds said: "Wales needs an independent, private, commercial news service and I think it would be all the poorer if it didn't have one. The idea of public ownership of those assets is based on very little substance."
On 23 November, Trinity Mirror announced 14 job losses in its south Wales operation. It affects nine advertising posts and five editorial jobs.
Source: BBC
