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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Trinity Mirror abandons Birmingham Post's tablet innovation

Trinity Mirror has withdrawn the Birmingham Post's daily tablet edition seven months after it was launched, reports HoldTheFrontPage.

The app, providing access to 30 pages of business news a day, was available to subscribers for £9.99 a month. At launch in June last year it was claimed by Trinity that it would "reinvent business journalism within the regional press" and take the Post brand into a "new era."

The Post brand, however, was already weakened, having turned from a daily into a weekly in 2009 due to falling sales. It will now develop a new e-edition.

A Trinity Mirror spokesman is quoted a saying: "It is in the nature of being an innovative business in a fast-changing sector that some new initiatives do not succeed." I can't argue with that.

Source: HoldTheFrontPage

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