Good Morning Britain stars Kate Garraway and Charlotte Hawkins led the way on the red carpet as stars arrived at tonight's TRIC Awards.
Kate, 54, looked angelic in a long white dress with her blonde hair tousled down at her shoulders.
While her GMB co-star Charlotte donned a 1920s flapper style dress as she arrived flanked by Dr Hillary Jones and Richard Arnold.
This year's ceremony is hosted by Capital Breakfast DJ Roman Kemp, who is up for the Radio Personality of the Year award.
The string of awards for the hottest stars in showbiz include categories such as Best New Drama, TV Personality of the Year and Soap of the Year.
Piers Morgan was also at the awards and posted for a red carpet snap with his colleagues Kate Garraway and Susanna Reid.
The outspoken TV star is up against Susanna and BBC newsreader Huw Edwards for the Best News Presenter gong.
And presenting duo Ant and Dec could be on track for another award this week after scooping Best TV presenters at the National Television Awards just a few days ago.
The pair are up for Best TV Personality - but will have to beat This Morning's Alison Hammond and The Chase presenter Bradley Walsh to get a second win.
Other stars spotted arriving at tonight's glitzy awards ceremony include Hollyoaks star Jorgie Porter.
The 33-year-old brought some glamour to the red carpet in an emerald green mini dress.
Love Island star Liberty Poole was also spotted as an early arriver at the star-studded event.
The 21-year-old, who recently split with Jack Cornish, kept in chic in a brown suit and a lacy bodysuit paired with heels.
Also rocking up to party was Phillip Schofield, who looked very dapper in a navy blue jumper and coal grey tweed suit.
The 59-year-old silver fox and his partner in crime Holly Willoughby will be hoping for more glory after bagging an NTA last week.
This Morning is up for another gong this evening for Best Daytime Programme, but will have to beat Channel 4's Steph's Packed lunch and the quiz show of all quiz shows The Chase.
EastEnders star Charlie Brooks, who has just made a dramatic comeback in the BBC soap as evil Janine Butcher, wore a little black dress to tonight's event.
While Coronation Street star Jane Danson, who plays Leanne Battersby, went for a floral wrap around dress.
Jane is nominated for Best Soap Actor alongside her fellow Corrie star Shelley King, who plays Yasmeen. Their only other competition is EastEnders Danny Dyer.
Both EastEnders and ITV's Coronation Street will go head-to-head tonight in a battle for Soap of the Year, alongside Casualty and Emmerdale.
Other categories at tonight's awards include Best Radio Programme for which Kate Garraway, Jason Manford and Capital Breakfast with Roman Kemp are nominated.
BBC Breakfast, Good Morning Britain and Sky News will battle it out for Best News Programme.
Call the Midwife, Killing Eve, The Crown are up against each other for the Best Drama award.
While Best New Drama nominations go to Bridgerton, Des and Gangs of London.
