Tribune logo is 'an irrelevant distraction'

Love this intemperate posting from Juan Antonio Giner headlined "What the hell are the bosses of the International Herald Tribune thinking? (If they're thinking at all)." He is exercised by the IHT's "irrelevant" masthead redesign. Here is just part of his superb rant: "You have a paper that is in crisis. In a big crisis... Losing money. Losing readers. Losing advertising. Losing market share. And what do your bosses do? Play with the masthead, killing the old logo. Is this the solution for these dramatic problems? Is this part of a smart editorial or business strategy for the future? Not at all... the logo question is a distraction. A silly thing. Just cosmetics. Pure decoration. Like moving the chairs on a sinking Titanic." Read it all, and enjoy.