Simon Jordan has disputed Trevor Sinclair's claim that West Ham's owners could ask for double what Mike Ashley demanded for Newcastle United.
Former Queens Park Rangers chief executive Philip Beard's consortium previously made an informal approach to buy West Ham but David Sullivan, the Hammers' co-owner, dismissed the offer as 'derisory' and said the group 'never produced any proof of funds'.
Sinclair believes bidders are going to have to go above £500m or even £600m to tempt Sullivan and fellow co-owner David Gold to walk away because the club is not up for sale.
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However, considering Ashley agreed to sell Newcastle to a Saudi-backed consortium for around £305m last year, former Crystal Palace owner Jordan did not quite see it that way.
"If that deal happens, which I don't think it will, why would Newcastle be valued at 300 million quid with a stadium that they own, with 52,000 fans, with the same kind of launchpad sequence opportunity that any Premier League club would have if they've got the history, the heritage, the support base, the association with the Premier League?" he told talkSPORT.
"Why would West Ham be worth twice, three times what Newcastle is worth simply because of the geographical location of London in the minds of people from Malaysia?"
Doug Harmer, the director of Oakwell Sports Advisory, who have transacted on eight Premier League and Championship clubs, previously told ChronicleLive that 'London clubs would definitely expect to command a premium of some sort' albeit not to this extent.
Sinclair went on to say that because London is an 'international mega city', most foreign players who end up in another location in England ask how far away it is from the capital.
"London is an iconic city that people want to live in - simple as that - and Newcastle is not without being disrespectful," he added.
While there is a natural fascination with London, it is worth noting that a host of foreign players have enjoyed living on Tyneside over the years without pining for the delights of the capital.
Federico Fernandez, for one, was keen not to uproot his settled family this summer ahead of signing a new contract this summer; Martin Dubravka loves exploring the coast; and Allan Saint-Maximin and Fabian Schar are regularly spotted around Newcastle city centre and Jesmond respectively.
Even Mikel Merino, who only spent a year with Newcastle, previously told ChronicleLive that the 'city was really beautiful and the people there showed me a lot of love', which helped him to feel at 'home'.
"I was living there with a friend and we both miss it a little bit because they are experiences that maybe you don't live again in the same way," he said. "This time was really special."
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