Travel tech firm Criton has announced plans to raise a seven-figure investment for product development, international growth and hiring new staff.
The Edinburgh company, whose mobile app allows hotel guests to check in and access services, and owners to gather valuable data and maximise revenue, raised £5 million in a previous round in 2017.
Its technology is now available in 5000 rooms across more than 130 hotels and serviced apartment locations. Criton plans to add 15 to 20 staff to its existing team of 24 staff at offices in Edinburgh and London.
CEO Julie Grieve said: "As a fast-growing and ambitious company, we are keen to further develop our technology offering. Later this year we will be seeking to raise a seven-figure sum in external investment. This will enable us to roll out of further innovations which support our clients' digital transformation requirements and the requests of their guests for choice in how they interact."
Grieve's appearance as a finalist at last year's AccelerateHER Awards earned her a place alongside other AccelerateHER finalists on a trade mission to New York and Boston last autumn where she met a US tech entrepreneurs and investors.
She added: "The additional investment will also ensure we can attract new talent to help us continue growing the business on a global scale. I am now focused on attracting investors who understand both the complexity of the hospitality technology landscape and Criton's vision of making technology affordable for hotels, which is crucial in such a fragmented sector."
The semi-finalists for this year's AccelerateHER Awards will be announced next month and three winners will be unveiled in March.
Jackie Waring, CEO of AccelerateHER Awards organiser Investing Women, said: "Criton is a great example of a thriving and dynamic female-founded Scottish business.
"I am confident Julie and her team will continue to grow the business as Criton's technology model is universal making it highly attractive to both clients and investors throughout the world."
