Andrew Flintham, managing director for Tui UK and Ireland, welcomed the introduction of a 'traffic light' system for foreign travel.
The Prime Minister is expected to unveil the scheme for overseas travel today, with countries categorised into red, amber and green.
Under the current lockdown rules in England, holidays abroad will not be allowed until May 17 at the earliest.
Mr Flintham told BBC Breakfast this morning: “We are all trying to reopen the UK, the economy, and travel is an intrinsic part of that.
“So we are looking for some really clear guidelines so we welcome the traffic light system. We think it will give us some clear rules to work with and also it will make it obvious what data is driving what decisions.”
Mr Flintham said the company was gearing up to restart and added: “All our teams are getting ready for restart, we believe and we hope the 17th (of May) will be possible.
“We think with the amazing vaccine programme and the greater provision of testing, we think we should be able to get going.”
Mr Flintham said there was still time before the summer season for European countries to get coronavirus cases under control again.
“Cyprus have come out and been very positive, Greece and Turkey have come out and been very positive, and Spain again.
“So I think all these European countries, whilst to a degree they are struggling with their rates at the moment, we are still a significant period away from the summer season properly opening up, we are probably 11 weeks away.
“The world has been changing on a weekly basis, never mind an 11-weekly basis.
“So we are still positive about those destinations. We are also positive that the Caribbean and some of those destinations will open up.”
Mr Flintham also said vaccine passports and testing were both ways of allowing people to travel.
“We will obviously take our lead from the Government in terms of the travel regulations or the travel certification.
“Our position is we want it to be as wide as possible, so the idea of a vaccine passport is great, but it’s only one way of getting to be able to travel.
“So free, ideally free, or cheap testing that is freely available is another major way of getting people moving and also being able to certify that people have actually had the disease and have recovered, therefore they have created these antibodies.”
