A train company has been criticised for a sign at a station that encourages people to "jump".
The inappropriate message was written on a whiteboard at Canterbury East Station in Kent on Monday.
It said: "When it feels scary to jump, that is exactly when you jump, otherwise you end up staying in the same place your entire life."
One commuter who read the message posted a photo of it to Twitter and called Southeastern Rail out for what he saw as tone-deafness.
Twitter user @illusionist4all wrote: "erm is it just me or is this not slightly inappropriate to have at your station at Canterbury east I just tried to raise it with one of your staff but didn’t seem bothered if someone is thinking about jumping I’m not sure this is a wise board."
The train company was quick to hold its hands up in apology.
"Hi Scott, I would like to apologise about this," the rail franchise wrote in response.
"We have raised it with the station manager. We do work closely with the Samaritans when people are going through difficult times."
The apology was accepted by the concerned train passenger who added: "We all need a little help sometimes and a few words right or wrong at just the right time can make all the difference sometimes."
In a 12 month period in 2017 and 2018 292 people took their own life on the UK's railway tracks according to the Office of Rail and Road.
If you need help on an emotional issue you can call the Samaritans free, at any time, on 116 123.
