A woman died during a cake-eating contest at a busy pub yesterday.
The 60-year-old was taking part in the challenge to eat as many cakes as possible when she suffered a seizure.
Paramedics dashed to The Beach House Hotel in Hervey Bay, Queensland, Australia, but were unable to save the woman.
The venue has since expressed its "deepest condolences to the friends and family of one of our patrons following the tragic event at our venue on Australia Day".
The nation celebrated its national holiday - Australia Day - yesterday.
Eating contests are popular across the country on the holiday.
Lamington cake is a traditional Australian treat made from squares of butter or sponge cake, coated in chocolate sauce and rolled in desiccated coconut.
The Beach House Hotel, which describes itself as "relaxed waterfront venue offering bistro meals", is by the waterfront in eastern Australia.
Its statement added: "We acknowledge and thank our supportive patrons, staff, and the Queensland Ambulance Service for their prompt and professional response while this tragic incident was unfolding.
"The hotel staff have been offered professional support while our thoughts firmly remain with the family at this challenging time."
Australia Day marks the arrival of the first fleet of British ships to the country.
