![](https://cdn.benzinga.com/files/imagecache/2048x1536xUP/images/story/2012/aaconsumerv3_2126.png)
- Tractor Supply Co (NASDAQ:TSCO) has partnered with Software AG (OTC:STWRY) to manage customer demand and improve shopping experiences.
- Tractor Supply uses Software AG's API and integration solution to enable its customers to connect experiences across the store, mobile, and click-and-collect channels.
- Software AG solution allows Tractor Supply's customers to make purchases faster through advanced mobile solutions.
- "What became clear was that in the 'new normal,' integration and forming a fluid flow of data between systems would be key to maintaining strong relationships with our customers," said Rob Mills, EVP and Chief Technology, Digital and Strategy Officer, Tractor Supply.
- Price Action: TSCO shares are trading higher by 1.49% at $220.85 on the last check Tuesday.