Toys "R" Us looks set to make a UK comeback four years after it entered administration.
The iconic children's toy chain closed all of its 100-plus stores UK stores in 2018 after failing to find a buyer.
However, following intervention from owner WHP Global, Toys "R" Us Australia will head up the relaunch of the UK branch of the company.
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The new venture will begin with the introduction of an online store that UK customers can use to order products such as games and clothing, after which the company looks primed to launch a full high street comeback.
As reported by Birmingham Live, sales for the online shop will begin "within months", and will at first be operated out of Australia.
Following this, Toys "R" Us will reportedly launch UK offices, teams, and logistics sometime in 2022.
Chairman and CEO of WHP Global Yehuda Shmidman said: “We selected Toys 'R' Us ANZ as our partner to expand into the United Kingdom because of their proven success in launching with us in Australia under the leadership of their CEO, Dr Louis Mittoni.
“Toys "R" Us today is a vibrant business with over 900 stores and e-commerce sites across 25-plus countries generating over $2 billion a year in sales and growing, especially with the new launches underway for both the US and UK markets.”
Dr Louis Mittoni, CEO and Managing Director of Toys "R" Us ANZ, added: “Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce ‘platform play’ businesses that have delivered growth and value due to their ability to quickly and cost effectively expand their software, processes, partner relationships and brands into new countries.
“Since Toys "R" Us returned to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success.
“My team and I are looking forward to developing technical and commercial relationships with UK-based vendors and partners and to engage with the many loyal Toys "R'"Us former customers and fans in the UK.”
