Toys "R" Us is set to make a comeback in the UK almost four years after its stores shut.
The same team which relaunched the brand in Australia is behind Toys R Us' return to the UK, with Toys "R" Us ANZ agreeing a deal to run online and physical stores.
Dr. Louis Mittoni, CEO and Managing Director of Toys"R"Us ANZ, said: "Tailoring our successful Australian relaunch plan to the UK echoes the success of other e-commerce 'platform play' businesses that have delivered growth and value due to their ability to quickly and cost-effectively expand their software, processes, partner relationships and brands into new countries.
Read more: Things we loved about the MetroCentre in the 90s
"Since Toys"R" Us' return to Australia in June 2019, we have scaled quickly as customers returned to the much-loved brand and our e-commerce model has proven its success.
"My team and I are looking forward to developing technical and commercial relationships with UK-based vendors and partners and to engage with the many loyal Toys"R"Us former customers and fans in the UK."
Toys "R" Us shut in the UK in March 2018. Its 100 UK stores included the MetroCentre Retail Park in Gateshead, Sunderland, and Stockton.
The brand has 900 stores in 25 countries around the world.
Online sales are set to return over the next months, initially from Australia, but UK teams, offices and logistics facilities are planned for 2022 and 2023.
A deal is understood to have been agreed for Toys "R" Us ANZ to run "digital and physical retail commerce" in the UK, which indicates the actual toy shops could eventually return, along with an online store.
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