Toyota Motor Corp. announced Thursday that it will introduce a car subscription service from next year in which users pay a monthly fee for access to several vehicle models in its lineup to use as much as they want.
The service has already begun being introduced by automakers in Europe and the United States, but Toyota will be the first Japanese automaker to adopt it.
Users will pay from several tens of thousands of yen to around 100,000 yen a month to drive various models, including Priuses and Corollas, that are sold at the company's outlets under certain conditions. Toyota's Lexus luxury brand may also be part of the service.
The subscription fee is expected to include an insurance and a maintenance fee.
Separately from the subscription service, Toyota will make a full-scale entry into the car-sharing business from next spring. With new car sales appearing to have peaked, Toyota aims to develop a revenue source that does not depend solely on new auto sales by attracting those who are not fussy about owning cars.
Read more from The Japan News at https://japannews.yomiuri.co.jp/
